Thu Nguyen

AI PRODUCT MANAGER

I create product strategy and ship user-centric products and services.
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Looking to incorporate AI into enterprise solutions.

Contact Me

About me

I am a high performing product manager that ships user-centric and accessible products by understanding both business and user needs and pain points. I make decisions based on quantitative and qualitative data.
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I do not work alone. I work with cross-functional teams to ensure our products are well designed to cater to user needs, accessible, legally compliant, secure, and scalable.
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Recently, I took a course in Product Management in AI / ML because AI is opening a new chapter of the human history. Greatly inspired by sci-fi movies and animations, I am excited to pioneer and push boundaries.
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When I am not working, I like to play with my 2 cats, reading, travelling, and exploring tech and social media to stay up-to-date with the world.

Experience

2021 - Present

Senior Business Analyst, Product Management - Cadillac Fairview

Business Analyst, Product Management

Managed the Ticket Sales platform and developed technical and resources strategy to support the increased adoption. Flagship event program sells 50,000+ event tickets every Christmas season with peak traffic of 1,800 users per hour and 18 transactions per second.
Collaborated closely with cross-functional teams including engineering vendors, InfoSec, Legal, Marketing, and Operations to enhance platform performance, legal compliance, cybersecurity and customer experience.
Spearheaded defining key performance indicators / benchmarks to measure success for platform and customer support operations.
Reduced customer inquiries by 20% from 1187 in 2022 down to 941 emails in 2023 by making product enhancements.
Conducted AODA Accessibility audits for 2 web apps. Ticket Sales platform: 117 bugs, reached 95% compliance.
Defined technical customer support training and led the technical support team for the ticket sales.
Led Business Analysis stream for standardizing the company’s PPM tools with 2 Junior Business Analysts under tight timeline.

Product Management

Product Strategy

Leadership

Data Analytics

Go-To-Market Strategy

Accessibility Audit

2019 - 2021

Associate Product Manager - LCBO

Collaborated with diverse stakeholders to identify business challenges and user pain points, informing platform enhancement decisions.
Elicited requirements for a new B2B e-commerce platform that wholesales alcohol to distributors in Northern Ontario. Each order contains 100+ SKUs with B2B e-commerce unique challenges.
Conducted AODA Accessibility Audits for 4 websites and web apps. Reached 90% compliance.
Documented requirements for lift-and-shifting existing mobile apps (iOS and Android) for retail store employees.

Product Management

Data Analytics

Mock-up

Project Management

Accessibility Audit

Feb - aug 2018

Marketing Coordinator - Hellomam.vn

Managed the online presence including Facebook and website. Enhanced user engagement by consistently curating and deploying compelling content, leading to an increase in daily active users.
Collaborated with cross-functional teams to align online marketing initiatives with overall business objectives.

Marketing

Go-To-Market Strategy

Jun - aug 2017

Marketing Intern - bTaskee

Managed the online presence including Instagram and a Vietnamese platform.
Raised brand awareness targeting both clients and taskers through digital marketing and traditional marketing.

Digital Marketing

Traditional Marketing

Public Relations