I create product strategy and ship user-centric products and services.
Looking to incorporate AI into enterprise solutions.
Thu Nguyen
AI PRODUCT MANAGER / BUSINESS SYSTEMS ANALYST
About me
I am a high performing product manager / business systems analyst that ships user-centric and accessible products by understanding both business and user needs and pain points. I make decisions based on quantitative and qualitative data.
I do not work alone. I work with cross-functional teams to ensure our products are well designed to cater to user needs, accessible, legally compliant, secure, and scalable.
Recently, I took a course in Product Management in AI / ML because AI is opening a new chapter of the human history. Greatly inspired by sci-fi movies and animations, I am excited to pioneer and push boundaries.
When I am not working, I like to play with my 2 cats, reading, travelling, and exploring tech and social media to stay up-to-date with the world.
I do not work alone. I work with cross-functional teams to ensure our products are well designed to cater to user needs, accessible, legally compliant, secure, and scalable.
Recently, I took a course in Product Management in AI / ML because AI is opening a new chapter of the human history. Greatly inspired by sci-fi movies and animations, I am excited to pioneer and push boundaries.
When I am not working, I like to play with my 2 cats, reading, travelling, and exploring tech and social media to stay up-to-date with the world.
Experience
2021 - Present
Senior Business Analyst, Product Management - Cadillac Fairview
Business Analyst, Product Management
Project: Environmental Sustainability Governance (ESG)
- Led cross-functional workshops to create the current state process map involving vendors, Property Operations, Accounting Finance, Energy Sustainability, and Audit teams to enable solutioning for a target state that would ensure data consistency, reliability and transparency, and cut 80% manual work. Gathering requirements for a complex ERP project with a grain of salt.
- Defined high level requirements and translated them into detailed technical requirements for a master data management solution that automates major manual processes and addresses complex business issues of those teams.
Project: Event Ticketing Platform
- Led technical product roadmap for ticketing platform through user interviews and workshops to achieve 9.0/10 customer satisfaction and reduce customer inquiries by 20%. Case Study: Reducing customer support tickets through enhancements.
- Defined launch strategy and led resolution of mission-critical issues. Payment gateway outage - my lesson learned for ticket sales platform.
- Collaborated with engineering vendors, Architecture, InfoSec, Legal, and Marketing to ensure scalability and compliance.
- Defined technical customer support training and led the technical support team for the ticket sales.
- Oversaw AODA compliance, resolving 117 accessibility bugs, achieving 95% compliance.
- Led Business Analysis stream for standardizing the company’s PPM tools with 2 Junior Business Analysts under tight timeline.
Project: Corporate PPM tool
- Led Business Analysis stream for standardizing the company’s PPM tools with 2 Junior Business Analysts under tight timeline.
Product Management
Product Strategy
Data Analytics
Business Analysis
Business Requirements Gathering
Leadership
Go-To-Market Strategy
Accessibility Audit
2019 - 2021
Business Analyst / Product Management - LCBO
- Launched a release for Northern Ontario alcohol wholesale platform that includes an inventory management and supply chain system upgrade. Roadmapped for B2B e-commerce unique challenges. Case Study: How B2B e-commerce design has to differ from B2C e-commerce.
- Conducted AODA Accessibility Audits for 4 websites and web apps. Reached 90% compliance.
- Documented requirements for lift-and-shifting existing mobile apps (iOS and Android) for retail store employees.
Product Management
Data Analytics
Mock-up
Project Management
Accessibility Audit
Feb - aug 2018
Marketing Coordinator - Hellomam.vn
- Managed the online presence including Facebook and website. Enhanced user engagement by consistently curating and deploying compelling content, leading to an increase in daily active users.
- Collaborated with cross-functional teams to align online marketing initiatives with overall business objectives.
Marketing
Go-To-Market Strategy
Jun - aug 2017
Marketing Intern - bTaskee
- Managed the online presence including Instagram and a Vietnamese platform.
- Raised brand awareness targeting both clients and taskers through digital marketing and traditional marketing.
Digital Marketing
Traditional Marketing
Public Relations
Education & Certificate
Master’s degree, Master of Digital Experience Innovation
University of Waterloo
Bachelor’s degree, International Business
Aalto University
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